Despite the pressing need for new media and online marketing, different types of print media can still do wonders for your business. Going completely digital may not be the best course of action for some businesses, especially those that thrive in physical locations.
Imagine going to a cake and pastry shop to try a variety of delicious treats for your upcoming wedding. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. You may have checked online and the prices, but when you go to the store itself, you may still be looking for a signage, brochure, or price list of what the store has to offer.
Once you have tasted the delicious food and made your choice, you may want a brochure or price list, any form of promotional media, where you can record what you have selected.
Print is still a viable channel for advertising, which you can widely use to promote your business. Below are some options that have been used by a number of successful businesses:
Newspapers are very common and the most widely used. Anyone and every one of your potential customers has probably seen and even read the newspaper in their lifetime, whether in the form of daily broadsheets or tabloids.
Newspapers are distributed regularly to households, offices and commercial establishments such as hotels, coffee shops, restaurants, and even doctor’s clinics and hospitals. Of the many types of print media, perhaps the most extensive in scope. It’s a good idea to keep advertising in your local paper, especially if you have a small local business.
Magazines are more specifically targeted to certain demographics. Women’s fashion magazines may target women between the ages of 21 and 35, have purchasing power, and are fashion-forward. Therefore, you must know who your real target market is before placing an ad in a magazine. Your target market segment should be the expected customers of the publication you want to advertise.
Magazines can also be a good place to share and distribute other forms of promotional media, perhaps flyers, coupons, or invitations to your next sales event or product launch. This form of below-the-line advertising can help generate traffic to your store.
Newsletters and Direct Mail Marketing
Newsletters, like magazines, target a specific audience, but are usually created by organizations or companies with a specific purpose or product and service to promote. A newsletter can be in the form of a tabloid or magazine, or it can even consist of several paragraphs of updates that are printed on white paper and distributed to their target audience.
Newsletters can also serve as letters to serve direct consumer marketing purposes. While newsletters can always be distributed at a specific place or office, direct mail is sent directly to a specific address with a specific recipient.
Brochures, Pamphlets, Pamphlets, Leaflets, Posters, Banners and Billboards
This type of print media is used mainly for promotional purposes. Brochures and pamphlets usually provide complete details about the products and services a company offers, whereas flyers and flyers contain less information and may only promote one or a few items.
Posters, banners and billboards on the other hand, are much larger and are usually displayed outdoors. They should be eye-catching, with a concise, concise message that will make a lasting impression on anyone who sees it.